Email marketing is email is used to send a commercial message to a group of people. In email marketing, every mail sent is a potential or current customer. Emails are used to send solicit sales, advertisements, donations, request business.
There three primary objectives and email marketing strategies that are designed to achieve one or more of these primary objectives, to build trust, brand awareness, and loyalty. Email marketing has the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business. Email marketing could also help to acquire new customers or convincing current customers to purchase something immediately.
Advantages Of Online Advertising
- Reach a global audience
- Easy to share
- Low costs
- Instant impact
There is no other platform in the world that can help you send a message instantly to thousands of people. You could use social media but you can’t track who reads your content if it is really reaching your potential lead.
Emails is very easy and simple to forward, so your customer could easily transfer amazing deals and offers to their friends and family with just a click of a button.
With comparison to the mainstream marketing channels, email marketing is the most obviously low-cost marketing. No additional charges like printing costs, no postal costs, and no fees needed to book a billboard, magazine, or Television channel.
Email can be sent and received instantaneously that definitely gives you the edge over your competitors, the business can see results within minutes of its email being delivered. A 24-hour email marketing campaign could create a sense of urgency and convince customers to take immediate action.