Search Engine Optimization

Seo Image

To improve your website’s efficiency and effectiveness so that it can perform well in the search engine result pages you can use search engine optimization. It is a process of strategically optimizing webpage so it can be shown in search engine result page. If particular topics are related to the needs of visitors, SEO can help you increase the visitors. Usually if we see what people are doing, they are searching something and that’s how anyone can find information on search engine result page.


To bring more potential customers to their sites, SEO could help business owners create quick and easy to use website that rank higher in search engine result. Conversion rate increases with more potential customers visit the site. SEO helps you build you brand value by brand promotion as search engine users are more likely to trust a site. Search engine users who are searching currently usually search terms or phrases, get to first page rank result.

Types of SEO

  • Technical SEO

    SEO helps search engine see that the site has high quality content. SEO improves sites readability, making it easy for search engines to crawl, understand the site, indexing and provide good user friendly experience. Good user friendly experience can affect positively and increase overall traffic and conversion rate.

  • On-Page SEO

    Search engine optimized website relates to the content on your webpage which makes your user friendly website SEO friendly. Types to improve on-page SEO:

    • Keyword optimization: add keyword which is more searchable
    • Keyword research: Finding the best keywords to target on a page (use keyword planner mostly)
    • Content creation: Publishing unique content

  • Off-Site SEO

    Off-page SEO techniques create backlinks which is a referral or redirect towards your website It includes strategies to build a website’s reputation and high page authority. Most off-page SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, high page authority sites shows search engines that your site is valuable and established. These factors help search engines see that a website is an ideal search result because it is from a reliable, trusted source that means website content is useful for users.

Advantages Of SEO

  • Reach a global audience
  • What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience – but there’s no telling who’s actually reading your content.

  • Easy to share
  • Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.

  • Low costs
  • One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.

  • Instant impact
  • Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action.